ProfileAtlas

Case study · Client work · Healthcare access

Role
Research and design strategist, then manager
When
Mar 2021 to Jul 2024
Result
Shipped and scaled; ride volume doubled

Rides for Health Equity

A $6.6M program with Uber Health that gets patients of free and charitable clinics to their appointments.

  • 36,000+rides
  • 2×ride volume in six months
  • up to 25%fewer no-shows
P-01DataData dashboard: degrees of vulnerability and marginalizationHIPAA-safe patient IDs tie rides to outcomes for funders.

Asked2021

Get more patients to their appointments.

Grow ride volume across partner clinics.

Team ideation, round 2 brainstorm

Turned2021 to 2022

Train clinics by readiness, not all the same way.

Train clinics in tiers (Captains, Pilots, Passengers) instead of onboarding every clinic the same way.

STARTYR 2YR 3YR 441 months on a shared four-year dial30 clinics36,000+ rides1 MARK = 100 RIDESRole change: ManagerMANAGERResearch: practicedRESService design: practicedSVCProduct design: not part of this workPRDStrategy & PM: practicedSTRGame design: not part of this workGAMEThe turn: grow ride volume to train clinics in tiersWhere it landed: Shipped and scaled. Tiered clinic onboarding (Captains, Pilots, Passengers); HIPAA patient ID.
Ring: time on a 4-year dial · Stations: practice · Field: evidence · Red: the turn · Dashed: set aside · End mark: where it landed
Clinic profiling data points (1 of 2)

Made2022

New training, workflows and a HIPAA-compliant patient ID.

Redesigned clinic training and operational workflows, plus a HIPAA-compliant patient ID.

Selected pages from the program training guide

LedDec 2022

Promoted to manager.

Promoted to research and design manager; managed a team of associates.

Landed2024

Ride volume doubled in six months.

Volume doubled from 10,000 to 20,000 rides in six months; no-shows down up to 25%.

The program view on device

Details

My role
Research and design strategist, promoted to manager in Dec 2022. Led research and design; managed a team of associates.
Team
Joe Agoada, Jenny Liang, Kim Karlsrud, Kristyne Hong, Amberly Solorzano, Amelia White, Uswa Khan
Proof
30 clinics, 36,000+ rides, $6.6M program with Uber Health. Volume doubled from 10,000 to 20,000 rides in six months; no-shows down up to 25%.
Where it landed
Shipped and scaled. Tiered clinic onboarding (Captains, Pilots, Passengers); HIPAA patient ID.
More numbers
  • 30 clinics
  • $6.6M program

Grew out of HRSA data dashboard.

More exhibits5 · show all
Asked2021
A-02DrawingTeam ideation: themes (1 of 3)
A-03DrawingTeam ideation: themes (2 of 3)
A-04DrawingTeam ideation: themes (3 of 3)
Turned2021 to 2022
A-06DataClinic profiling data points (2 of 2)
Made2022
A-07DocumentProgram qualification guideBroaden eligibility to pharmacy visits, groceries and work commutes.

ThreadsAccessFeedback loops

Related