ZeroMe

An app that offsets a driver's emissions each time they buy gas, through carbon projects they choose.

100+beta sign-ups after the fellowship presentation
3adoption barriers named
12weeks set for launch

AskedSep 2024

An app-store-ready carbon app in 12 weeks.

Build a working app that makes supporting vetted carbon projects simple, ready for the app store in 12 weeks.

LearnedFall 2024

People doubted offsets were real.

Competitive analysis, a market survey, interviews and low-fidelity tests found three barriers: doubt that offsets are real, low awareness, and impact that feels abstract.

Survey data analysis and cross-tabulation

TurnedFall 2024

Remove the decision, then show the impact.

Stop selling offsets. Remove the decision, then make the impact visible.

Ring: time on a 4-year dial · Stations: practice · Field: evidence · Red: the turn · Dashed: set aside · End mark: where it landed

Interview synthesis and affinity mapping

MadeFall 2024

Offsets happen on their own, counted in tree-years.

Cards linked through Plaid spot gas purchases and buy credits automatically; project pages count impact in tree-years; milestones celebrate a fully offset month.

Design iterations, low to high fidelity: overview page

Landed2024 to 2025

Launch slipped, but 100+ people signed up.

Launch slipped past 12 weeks, but a high-fidelity prototype drew more than 100 beta sign-ups.

Details

My role: Lead UX researcher and design strategist.
Team: Chris Sandlund, Coles Stites-Clayton, Aiman Shahpurwala, Lexi Yan, Kavya Kowtha and others (team of six)
Proof: Competitive analysis, market validation survey with cross-tabulation, interviews with affinity mapping, low-fidelity prototype tests; 100+ beta sign-ups.
Where it landed: Research and design strategy through product expansion.

More exhibits6 · show all

LearnedFall 2024